Music and the Long Tail
The Orchard is a music distributor that is trying to change the way a lot of people buy music, or at least make a few bucks at the end of the day. Traditional music distribution is centered around selling thousands, if not millions, of copies of a particular album. The Orchard is taking the “Long Tail” approach by attempting to aggregate the relatively small number of sales of thousands of albums. Greg Scholl, CEO of The Orchard says it best:
“We’re not trying to make something a hit in order to make a buxiness work. We cast a very wide net, and we’re going to catch some hits in it.”
Interesting concept and I don’t think they are the first to try it. But, as with most things business related, timing is everything.
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